Million Dollar News from Munchkin Inc.

MUNCHKIN, INC. INTRODUCES

MILLION-DOLLAR DIAPER PAIL FIT FOR ROYALTY

Solid Gold, Jewel-Encrusted Diaper Disposal System Presented to Prince William and Kate Middleton in Anticipation of Royal Family

NORTH HILLS, Calif. (April 1, 2011) Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced the introduction of the world’s first luxury diaper disposal system, The Royal Diaper Pail™ by Munchkin.  Cast from solid gold and studded with more than 5,000 rubies, sapphires, and diamonds, this first-of-its-kind product neutralizes diaper odors through a patented system that includes a salaried, 24-hour nursery attendant to help parents change their baby’s diapers.  The company presented the first production model – truly fit for a king – to the royal couple in advance of their April 29 nuptials, in anticipation of the nappies of future royal offspring.

“At Munchkin, we’re dedicated to ridding the world of tired and mundane products by developing clever, innovative solutions that excite and delight families and help make parents’ lives easier,” said Steven Dunn, Chairman and CEO of Munchkin.  “Not only does The Royal Diaper Pail by Munchkin offer advanced odor control, it is the must-have accessory for parents looking to add the “wow” factor to their own little prince or princess’ nursery.”

From its solid 24-karat gold outer shell to the 20,000 sparkling carats in the 5,000 precious stones, The Royal Diaper Pail by Munchkin will amaze parents from the moment it is hand-delivered to their home via white glove service, courtesy of Munchkin.  Timed in conjunction with baby’s arrival, parents will select a nursery attendant from Munchkin’s catalog of pre-screened child rearing professionals to begin diaper changing duty immediately.  As part of the royal treatment, Munchkin will provide salary and accommodations for the nursery attendant for two years from the date of nanny selection.

The Royal Diaper Pail by Munchkin is available by custom order online at www.diaperpail.com and retails for $1,000,000.00.

To commemorate the launch of the new pail, Munchkin will be giving away free samples of its existing Arm & Hammer™ Diaper Pail on its Facebook page throughout the day on Friday, April 1.  Go to http://www.facebook.com/MunchkinInc for more information.

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