Buy any of these participating Amazon movies between June 28, 2011 and August 23, 2011 and receive a promotional code which you can redeem for a certificate valid for either up to $10 in e-Movie cash or a $5 e-Concession reward for the movie Zookeeper or Smurfs between July 8, 2011 and September 30, 2011 at participating theaters.
Step 1: Complete your purchase of any of these 24 movies on sale between June 28, 2011 and August 23, 2011.
Step 2: Once shipment of the Blu-ray disc occurs you will receive an e-mail within 48 hours containing your promotional code, click the link contained in the email to go to http://www.sonymoviecash.com/summermovie and redeem your promotional code.
Step 3: On the http://www.sonymoviecash.com/summermovie, website follow the instructions to enter your promotional code and other required information and print your certificate.
Check out the participating Amazon movies on blu ray now and then enjoy your discount to enjoy Zookeeper or Smurfs in theaters.